Photography: Anemo One


Driving Dutch Design

Driving Dutch Design

What’s in it for you? The added value of design

Mies Loogman participated in Driving Dutch Design 2018 to develop and define her own brand that resulted in Enlightens. Besides the personal track guided by Floortje Rasenberg (ABN AMRO) we, as drivers, developed the exhibition ‘What’s in it for you? The added value of Design’. About 30 creative minds bundled their knowledge and skills to make this happen.

All participants are collected and published in the publication of the same name. Participants give an inside in ‘what’s in it for you?’. You can view the publication online here.


About Driving Dutch Design

Driving Dutch Design is a masterclass program of ABN AMRO, Beroepsorganisatie Nederlandse Ontwerpers (BNO) and Dutch Design Foundation (DDF). It helps talented designers to professionalise their company within the world of entrepreneurship. Recently graduated, operating independently for five years or resigned from a stable employment to start a business of their own.

‘Doesness’ was chosen as the byword for Driving Dutch Design 2018. As drivers, we do not only reveal our identity as designers, but also the possibilities our designs can open up. So: ‘What’s in it for you?’. As drivers, we are constantly looking to move forward, with a discerning eye. We share an ambition to professionalise our businesses, and to place our companies firmly on the map.

Thanks to Driving Dutch Design, the partners, the masters, and sponsors, we presented ourselves with a sense of pride – and, on behalf of the initiators ABN AMRO, BNO and DDF, we invite you to find out what design can do for you. So, browse around and discover the value of design!